The Academy’s purpose is to transform the planetary energy system.

Tripartite Mission of the World Business Academy since 1987:

• To shift the consciousness of existing business leadership from that of a predator to that of a steward, because you act differently if you think you are responsible for the result.
• To shift the consciousness of young people going into business, particularly at our business schools, to see themselves as entering a noble profession rather than a jungle, because you act differently in the temple then you do in the jungle.
• To shift the consciousness of the public at large to put its money where its deep values are, because when the public does this, business will immediately shift in response.